Know which campaign produced the booking, the lead, the sale.

Hy Relay is a first-party tracking and attribution layer. It follows the full journey from first click to final purchase, including the conversions that happen off your website, and reports where the money actually came from.

Your domain, your data

The tag runs as a first-party script under your own domain. Visitor journeys tend to survive ad blockers and browser privacy limits better than third-party pixels, and your data stays in your own workspace.

Offline conversions, joined

Bookings from your reservation system and deals from your CRM are matched back to the original ad click. Revenue that happens off the website shows up in attribution instead of disappearing.

Feeds your ad platforms

Confirmed conversions are sent server-side to Google Ads and Meta, so bidding optimizes on real outcomes rather than form fills. Google Analytics keeps running alongside; Hy Relay adds what it cannot see.

Attribution you can read

First click and last click side by side, with the full journey behind every conversion. One view answers the budget question without a spreadsheet safari.

How it works

1One small tagAbout 2KB, installed by us through Tag Manager or built into your site. No developer project on your side.

2Journeys, stitchedVisits, sources, clicks and enquiries are linked into one journey per visitor, with consent respected and emails stored only as hashes.